Apple has removed an image of a same-sex couple with their two children from its Mother’s Day advertising in France, Germany, Italy, Japan, South Korea and Turkey.
The video advert, which uses photographs pulled from social media that have been “shot on iPhone”, has been shown in the run-up to Mother’s Day in each country.
The version of the 30-second ad that played in Australia, Canada, Mexico and the US included an image of prodigious Instagram users Melanie and Vanessa Roy from Waxhaw, North Carolina, with their two children, Jax Izzo, a boy, and Ero Kix, a girl, lying on a bed and smiling at the camera with the caption watch video below.
WATCH VIDEO: Apple cuts same-sex parents from Mother's Day ads in six countries
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